Research is no different from mining. If you don’t know where to look, or don’t dig deep enough, you cannot expect to find real treasure.
Here at NuThinking, we don’t just know how to dig deeper. It’s what we do best.
After all, much of human cognition isn’t conscious, but sub-conscious. When you are qualified to dig deeper, you uncover what others don’t – sustainable value.
Our focus is simple: To help your brand succeed in today’s ruthless landscape. From co-creation to consumer experience, NuThinking takes a solution-focused approach to qualitative research. With 3,500+ sessions conducted across categories, methodologies, and segments, NuThinking positively impacts success for clients. We custom design studies, execute with the smartest minds in the business, and provide you with insights to make smart decisions. NuThinking has a proven track record advising numerous Top 100 brands.
The trend these days is to look past the who, what, when, where and how, and examine the “why”. Our experience has shaped a new understanding. The “why” is not enough. We dig deeper, using proven tools and creative thinking models to extract insights from places no-one knew existed. If you’re searching for the secret to unstoppable brand growth, this is it.
RESULTS-DRIVEN TO THE CORE
Delve into the minds of consumers through applied creative-thinking workshops. Leverage findings to make a life-long difference organization-wide.
DESIGN TO ANALYSIS. EXCELLENT TO EXCEPTIONAL.
Emerging qualitative research methodologies + deep analysis
+ a handpicked team
= results that last.
Our strategic research is grounded in cultural understanding with a creative thinking twist – a game-changer for the market research industry.
Build a Brand, Build the Future of your Business
Our Lovely Clients
“Offered candid and critical insights which helped to shape the team’s work in a way that led to positive change.”
“Structured/executed an effective mix of quantitative and qualitative research to extract the needed insights to reach out objectives.”
“Knows our business and our consumer and truly acts as business partner.”
“Uniquely qualified to use creative techniques for turning insights into strategy through extensive training in creativity and problem-solving.”
“One of the best strategists in the ad business and has helped deliver some of the best work we have done.”
“Worked to fully understand the business objectives and design qualitative research that was engaging and innovative.”
How are brands approaching multiculturalism in their marketing strategies and research? You might be surprised. Casey Bernard from Nimble Research speaks with Karla Fernandez from Sensis and Marta Villanueva […]