at the end of the day, our mission is simple:

TO REIMAGINE HOW MARKET RESEARCH IS DONE AND WHAT YOU CAN TRULY ACHIEVE WITH IT.

Things change. This is the future of market research. This is the secret to meaningful insights for smarter decision-making.

This is NewThinking.

NuThinking

OUR STORY

Research is no different from mining. If you don’t know where to look, or don’t dig deep enough, you cannot expect to find real treasure. 

Here at NuThinking, we don’t just know how to dig deeper. It’s what we do best. 

After all, much of human cognition isn’t conscious, but sub-conscious. When you are qualified to dig deeper, you uncover what others don’t – sustainable value.

Our Approach

SOLUTION-FOCUSED QUALITATIVE

Our focus is simple: To help your brand succeed in today’s ruthless landscape. From co-creation to consumer experience, NuThinking takes a solution-focused approach to qualitative research. With 3,500+ sessions conducted across categories, methodologies, and segments, NuThinking positively impacts success for clients. We custom design studies, execute with the smartest minds in the business, and provide you with insights to make smart decisions. NuThinking has a proven track record advising numerous Top 100 brands.

Digging Deeper

The trend these days is to look past the who, what, when, where and how, and examine the “why”. Our experience has shaped a new understanding. The “why” is not enough. We dig deeper, using proven tools and creative thinking models to extract insights from places no-one knew existed. If you’re searching for the secret to unstoppable brand growth, this is it.

RESULTS-DRIVEN TO THE CORE

Delve into the minds of consumers through applied creative-thinking workshops. Leverage findings to make a life-long difference organization-wide.

DESIGN TO ANALYSIS. EXCELLENT TO EXCEPTIONAL.

Emerging qualitative research methodologies + deep analysis 

+ a handpicked team 

= results that last. 

Our strategic research is grounded in cultural understanding with a creative thinking twist – a game-changer for the market research industry.

Build a Brand, Build the Future of your Business

Our Lovely Clients

NuThinking

NEWS AND PUBLICATIONS

PODCAST: Brands and Multiculturalism

How are brands approaching multiculturalism in their marketing strategies and research? You might be surprised. Casey Bernard from Nimble Research speaks with Karla Fernandez from Sensis and Marta Villanueva […]

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Take Your Brand to the Next Level

are you ready?