Services
in-Person
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Individual Interviews
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Group Discussions
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Immersions
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Shop-Alongs
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Ethnography
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Telephonic Interviews
Online
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Bulletin Boards
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Video Diaries
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Mobile Ethnography
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Community Engagement
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Online Discussions (Individual/Groups)
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Chat Groups
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Webcam focus groups
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User Experience
Mixed method
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A mixed-method study combines 1+ methods for unimaginable learning-breadth (and depth). Some combinations include digital (mobile diaries, bulletin boards, communities, etc.) with in-person (groups, IDIs, shop-a-longs, etc.).
creative thinking-based insights methodology

Meaningful insights are the only way to impact consumer behavior and outline winning, unbeatable strategies. It all begins by defining solid objectives, preparing the study for maximum depth, and finally, presenting impactful insights that turn action into results.
Creative thinking plays an invaluable role throughout every step of the process.
innovation and strategy

We coach teams to examine challenges in a new light.
Shape multiple solutions for strategic structural evolution.
Enhance processes. Revise products. Innovate. Create. Motivate.
We understand that many of our clients need to do this quickly. That’s why we stay agile. NuThinking is ready to take you there.
focal points
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Target Exploratory
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Cultural Strategy
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Brand Personification
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Product Usage
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Shopper Journey
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Competitive Landscape
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Emotional Drivers
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Brand Equity and Positioning
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Insight Mining and Development
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New Project Development
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Communication Touchpoints (From Concept to Outcome)
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Trend Identification