As market researchers, our goal is to uncover the insights beneath the opinions and stories. However, in our efforts to illuminate the what and why, we often pay less attention to the how…

Read this article reviewed by Marta Villanueva in the Spring 2016 QRCA Views magazine.

I have a confession to make… I used to think creativity was lost on me. It took me two years of in-depth study, looking at creativity in all its amazing facets, and working on an M.S. with an emphasis in […]

Is there a difference between creativity and innovation? While creativity and innovation may intertwine, they are not synonymous. As Theodore Levitt classic definition of creativity and innovation explains, “Creativity is thinking up new things. Innovation is doing new things.” Action […]

There is a significant payoff in making curiosity a way of life. Being deliberately curious builds the ability to solve problems, by encouraging diligent work on challenges, rather than their avoidance. Developing characteristics to open our imagination can get us […]