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PODCAST: Brands and Multiculturalism

How are brands approaching multiculturalism in their marketing strategies and research? You might be surprised. Casey Bernard from Nimble Research speaks with Karla Fernandez from Sensis and Marta Villanueva from NuThinking. Both multicultural experts provide perspective on the topic.

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Creativity and Innovation Dance

Is there a difference between creativity and innovation? While creativity and innovation may intertwine, they are not synonymous. As Theodore Levitt classic definition of creativity and innovation explains, “Creativity is thinking up new things. Innovation is doing new things.” Action […]

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